The product placement started in Germany with cars of different brands, which were used in „Tatort“, „Der Alte“ or „Ein Fall für Zwei“.
It has long been common practice to position the targeted representation of branded products in the film.
This has two useful effects: firstly, the prop does not cost anything, and secondly, it even generates advertising revenue.
If you are a filmmaker who has some negotiating skills and maybe already a little familiarity, you will get almost all props sponsored.
We would be happy to assist you.